SEO For Designers: 4 Things You Need to Know
Hey there friends! Meg here from Clapping Dog Media. I’m a graphic designer turned SEO expert, and I’m here today to teach you what you need to know about SEO. When Illiah asked me to write a post for you all of you I jumped at the chance because I adore graphic designers and know that SEO can seem so intimidating to so many people.
If you take nothing else from this article, know this:
Good business is Good SEO.
If you’re doing the things in business that you know you’re ‘supposed’ to do, like writing consistent, original content you know your audience will love, and not doing things like spamming them, then you’re already miles ahead of the game. The rest of these tips I’m sharing are to help you take your SEO to the next level.
First things first, do an SEO audit!
Have you ever wondered how your website performs for SEO? I’ve created a super handy (and FREE!) tool you can use to test your SEO performance. Find it here.
1) Create Pages with Great Content
This might sound obvious, but this is SO important so we’re writing it here. Pages on your site need to have SEO-rich content. Not sure what that means exactly? We’ve written lots of articles on the subject for you. In short, it means that you need to have a copywriter who knows what they are doing with SEO writing the content (pssst: we have one on staff if you need a hand with this!). Content for SEO is so much more than just what ‘sounds nice’. A rule of thumb: no matter the page or post, write something that’s useful for your audience, and you’re on the right track.
2) Maximize Alt Tags
Photos are wonderful, right? We all love beautiful photography. The trouble is, Google is blind to photos. The poor little fella just can’t see them! So we have to use alt tags to tell Google what’s happening in those photos, and this is a super strong way to boost your SEO power.
3) Use Mobile First Design
You already know how important this is for UX, but did you know it also is a huge ranking factor for SEO? Since more and more people access sites via mobile, Google gives preferences to sites with high quality mobile experience. So if this isn’t something you’re doing for clients, it should be one of the first things you do, both for their visitors and SEO. Not sure how your site performs on mobile, or what Google thinks of it? Use the link below to get Google’s official opinion on your site!
4) Optimize Images
So, photos again. Did you know that slow load times is one of the best predictors of someone bouncing from your site? Most of the time people never come back after leaving. And large photos are typically the biggest culprit of slow load times.
Thankfully, there are easy ways to fix this that still keep web-quality photos on your client’s site. We’ve written up step by step details on our site:
Friends, I’d love to hear your thoughts on this!
Feel free to leave a comment below, or email me directly at Meg@ClappingDogMedia.com. I’m cheering you on in all things SEO!